Honda Racing F1 Team website
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Flash Player 9.023 required
Info
- Client:
- Honda Racing F1
- Agency:
- Fingal
- Product:
- Website
- Role:
- Direction
- Recognition:
- APA - Online Publishing Solution of the Year
FWA - Site of the day
Brief
To increase Honda’s fan base and develop two-way communication between the race team and its audience
Strategy
We created dynamic, Flash realised interactive online magazine. graphically inspired by the typopgraphic work of 80s legend Neville Brody. I wanted to reach the casual F1 fan as well as the anoraks - so although the facts and figures were there, they were definitely at the ‘back of the mag’.
We also introduced a ‘TV station’, a twice-weekly updated area giving previews, news information and features from the world of Honda and a Fans Gallery allowing users to upload their own videos and images. It was published in 9 languages.
Result
Honda Racing became the 3rd most viewed F1 site through 2007, despite the team having a Newcastle United season.
Feedback
“Honda leads the way in providing the definitive F1 website”
Web Designer Magazine
