Info
- Client:
- Melrose Film Productions
- Agency:
- Noho Digital
- Product:
- CD-ROM
- Role:
- Design, 3D, animation
- Recognition:
- BAFTA - Winner, Comedy
BIMA - Winner, Entertainment
MILIA D’OR - Finalist
Synopsis
MindGym was a surreal game about creative thinking. I started working on it with Adam Gee at Melrose and approached NoHo Digital to develop it. During lengthy production of the project I jumped ship and joined NoHo.
Produced by Adam Gee and brilliantly written by Tim Wright (aided by Ben Miller of Miller and Armstrong fame), MindGym was developed using the now defunct MTropolis. The creative director was new media guru Rob Bevan who also coded the game.
MindGym was awarded the first ever BAFTA for an interactive product.
The game journey begins in The Changing Room where you meet your off-beat Personal Trainer, decide how you want to change and what aspects of your thinking you wish to develop, based on a set of playful diagnostic tests. It continues in other zones which each focus on different aspects of creative thinking like the Pool of Ideas (idea generation) and the Think Tank (turning great ideas into practical realities).
