Info
- Client:
- BBC
- Agency:
- Preloaded
- Product:
- 10 x series related games
- Role:
- Game Design, 3D, animation
- Recognition:
- BIMA - Winner, Entertainment
SXSW - Winner, Entertainment
NMA Effectiveness - Finalist
Flash Forward - Finalist
Brief
To increase awareness of and add value to the Spooks TV series. The site had to provide additional content and functionality to a wide demographic audience, but with a bias toward teens.
Strategy
The user was invited to join the ‘Spy Academy’ - a virtual training programme for wannabe spooks. The training consisted of 10 games, each related to an episode and released weekly on the site after the broadcast of the episode. The leaderboard champion at the end of the series won an ‘SAS’ activity weekend. Content was continually and topically added to encourage repeat visits and messageboards were also included.
Result
An average of 170,000 gameplays per episode throughout the 10 week run - peaking at 860,000 for 1 week during that period.
Feedback
“The Spooks Spy Academy website is an unforgettable and addictive surfing experience. The quality of games is first class and they demonstrate some great innovations and excellent ideas behind them… This site is of the highest order and we are confident that the target audience will be impressed with this experience, as will general surfers. Overall, an engaging and progressive web presence…” FWA Awards
